Our Story & Vision

In 2008 and 2009, Matthew Curran and Egan O’Keefe formed a partnership in the field of plant cultivation. They gained extensive experience in indoor, outdoor, and greenhouse cultivation and worked with some of the largest multistate operators, giving them exposure to top fertility programs and nutrients. 

Recognizing the need for a high-quality, simplified water-soluble fertilizer, Matthew formulated Front Row Ag to improve solubility and provide optimal availability of micronutrients. Through thorough research into various environments, cultivars, and cultivation methods, the ideal formulation was created using the best technology and proprietary ingredients, such as chelates, emulsifiers, and solutionizing acids. Front Row Ag’s fertilizer is simple, cost-effective, and can be used in injection systems or added directly to reservoirs. 

In 2016, the company was formed to bring its products to market and has since become the leading water-soluble fertility program, serving commercial and hobbyist cultivators globally. With a commitment to progress, innovation, and value, Front Row Ag believes that simplicity and high-quality inputs are key to improving plant yields, aroma, terpenes, and cannabinoids. 

Solstice Agriculture, under Patrick Kanzler and Zack Vondrak, is the exclusive distributor of Front Row Ag’s offerings and works closely with the company and customers to provide outstanding service and performance.