Our Story & Vision

In 2016, Matthew Curran operated hundreds of thousands of cultivation square feet throughout the US. After using nearly every nutrient brand and mixing raw salts, he identified a need for a pre-mixed, complete nutrient system engineered for maximum solubility, stopping the unnecessary separation of ingredients, optimizing micro-nutrient availability, and eliminating the need for additional calcium and magnesium products. 

Over the next 5 years, Curran researched the Plant’s physiological needs and how to meet them for many different environments and varieties. His research culminated with an ideal formulation inclusive of multiple chelates for each cation, a surfactant, and complexing agents. In order to package such a multifaceted formula into three compatible products, proprietary manufacturing processes were developed and perfected.  

Today Front Row Ag is one of the top soluble product lines used in commercial cultivation facilities around the world.

Curran continues to innovate and develop supplemental products in a never ending quest to improve quality and yield while simplifying inputs and keeping costs practical for cultivation facilities.